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With time and hard work, you’ve established a steady online clientele, and your site is bringing in money. There’s only one problem.
You want more.
Whatever your business, if you sell something online, you’ve got to constantly engage new potential customers. Luckily, the interactive nature of the World Wide Web means that – to a large extent – your current client base can be activated to serve as your “street team,” and put out the word about all the great things your site has to offer. But in order to harness this personal commitment and put it to use, you need to establish a structure. That, in a nutshell, is viral marketing.
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