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TEP Games and Conduit Announce Partnership to Bring NFLPA Officially Licensed Apps and Toolbars to Fans December 27, 2011

BALTIMORE--(BUSINESS WIRE)--Target Entertainment Properties (TEP; http://www.tepgames.com), along with ProPlayerInsiders (PPI; http://www.proplayerinsiders.com/), today announced a partnership with Conduit, the largest network of web and mobile app publishers with over 260,000 members and their 250 million users. As part of the partnership, TEP is launching NFL Players Association-branded browser apps, mobile apps and toolbars to help keep fans engaged with their favorite players.

The initial launch of the NFL Players Lifestyle App (PLA’s) for Android devices, powered by Conduit, will feature veteran NFL Player Takeo Spikes, 14-year linebacker now with the San Diego Chargers and running back LeSean McCoy of the Philadelphia Eagles. The Players Lifestyle App will also be available on iOS in early 2012.
 
For a limited time only, TEP, in partnership with the NFL Players Association, is offering the opportunity for one fan and a guest to win tickets to attend the NFL Players Party in Indianapolis (which also includes airfare for two, hotel accommodations, and ground transportation and two tickets to the NFL Players’ Smocks and Jocks Event). To enter for a chance to win, fans simply need to download any NFLPA Community Toolbar or PLA Lifestyle Mobile App. For official rules and regulations, please go to: http://content.tepgames.com/
 
The NFL Players Lifestyle App (PLAs) represents an exclusive communication bridge, connecting superstar athletes to their roaring fan bases in one central place where they can interact and engage with buzzing, viral communities. Through these apps, fans can access information, statistics, news, videos, mini-games and photos of their favorite NFL players.
 
“I am very excited to participate in the initial launch of NFL Players Lifestyle Apps,” says Takeo Spikes, about the ability and flexibility to deliver a uniquely interactive social-mobile experience. “This new mobile app provides people with a one-stop destination for everything they’d want to know and share.”
 
"The explosive growth in social media content and audience engagement in the mobile entertainment space allows players the opportunity to expand their brand and increase the fan’s interactive experience with them," explains TEP’s Head of Strategic Partnerships and Business Development, Vernon Lee, Jr. “Conduit was a perfect partner for this and on-going projects as they have an excellent understanding of what is needed and have helped us create these outstanding products for NFL Player’s fans.”
 
“We are excited to partner with TEP for the NFLPA project. The market’s call for services like ours is too dire to ignore and we’re happy to be able to champion this shift toward mobile for all industry verticals, especially the NFLPA,” said Ori Lavie, VP of Mobile Strategy at Conduit.
 
NFL Player Lifestyle Apps are available for free on the Android market for both players at:
NFLPA Community Toolbar:
 
For more information, please visit: http://www.tepgames.com/
 
About Target Entertainment Properties
 
Target Entertainment Properties (TEP) is a Maryland based company dedicated to creating and publishing digital entertainment that aligns with celebrity personas and brands across multiple digital platforms; including online, social and mobile. By cutting through the clutter of the rapidly expanding digital space, TEP expands its reach by generating new revenue opportunities and partnerships for its clients. TEP’s Partners have over 40 years of combined experience in gaming, licensing, marketing and sales. TEP is a premier digital entertainment company. www.tepgames.com.
 
ABOUT NATIONAL FOOTBALL LEAGUE PLAYERS INC.
 
Formed in 1994, National Football League Players Inc. (NFL PLAYERS) is the exclusive licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable former NFL players, NFL PLAYERS “takes the helmets off” the players and facilitates the marketing of them as personalities as well as professional athletes. Through a sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, NFLPlayers.com, the company's official website, is part of the NFL Internet Network. Each year, NFL PLAYERS negotiates and facilitates extensive player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and Internet. For more information, visit www.NFLPlayers.com
 
About Conduit
 
Conduit is the fastest-growing network of web and mobile app publishers, with over 260,000 members and 250 million end users. The Conduit Network empowers publishers – from global brands to independent developers – to create exchange and distribute apps, and to collaborate through business partnerships.
 
Conduit enables publishers to seamlessly encapsulate content and deploy it everywhere, from browsers and websites to all major mobile devices. Publishers can distribute and exchange their apps directly or through the Conduit App Marketplace. Conduit-powered apps enhance engagement, retention and monetization both within and beyond the boundaries of the publisher's website.
 
With Conduit, global brands such as Major League Baseball, Time Warner Cable, Univision, Chelsea Football Club, Fox News, The Weather Channel, Groupon, and Travelocity are successfully marketing themselves online, along with hundreds of thousands of small and medium-sized organizations in more than 120 countries around the world. Join the Conduit Network.
 
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50116601&lang=en
 
Contacts
 
TEP Media Contact:
LPS Consulting PR
LaTonya Story
LaTonya@Lpsconsultingpr.com
 
or
 
Conduit Contact:
Melissa Myers, 650-340-1550 ext. 136
Marketing/PR Associate
Melissa@conduit.com

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1838

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1911

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