Conduit’s Monthly Community Trends Reveals the Ideal Gift for Music Lovers: the iPod Touch Redwood Shores, CA – November 27, 2007

Popular Music Community Search Terms in the Conduit Network Also Include Kanye West, Techno, and Winamp

Redwood Shores, CA – November 27, 2007 - Conduit, the leading platform for building online communities via community toolbars, today announced the second monthly results of its ground-breaking Community Trends index.

Community Trends, like Google’s Hot Trends, identifies what the public is thinking about. The main difference, however, is that Community Trends is based on communities--the largest and most active ones in the Conduit Network, grouped into categories called community verticals exclusively by Conduit. The Conduit Network consists of more than 12 million users who connect real-time with over 140,000 publishers via the Conduit community toolbar solution, which comes equipped with a set of community functionalities (such as chat, RSS, radio and messages) as well as community search and Web search powered by Google.

November Highlights the Music Communities

Each month, Conduit’s Community Trends index highlights one of these energetic community verticals. This month, Conduit highlights the Music communities. In November, the most popular search in music-oriented communities was “iPod touch,” indicating the sustained interest among music-lovers in this coveted item. Rapper and producer “Kanye West” was another top search in this community vertical. Searches in this category that held steady in the top ten from last month included Winamp, MP3, techno, streaming, and hip hop.

The chart below, a sampling of the full Community Trends index, outlines the top five popular searches in several of the index’s community verticals. Additional categories include Travel, Education, Web Games, Online Radio, Jobs, Shopping, and Pets. Since Conduit has the unique ability to identify community trends regardless of community size, the index also highlights a smaller, niche vertical each month. This month features Free To Air (FTA) communities, built around reception of free satellite TV and radio broadcasts including major networks, PBS, Christian programming, ethnic-language programming and more.

Conduit has the unique ability to identify community trends, regardless of community size. In order to highlight small communities with interests that may be more off the beaten track, Community Trends will include a niche vertical each month. This month features the Club Penguin communities, built around the popular children's game.

“With the help of our 140,000 participating publishers, our community toolbars reach 12 million of the most active, trend-setting Internet users,” said Ronen Shilo, chief executive officer of Conduit. “This is an enormously valuable sample of worldwide Web usage, and we’re more than happy to provide these results on a monthly basis for anyone with an interest in Web trends.”

Conduit's community toolbars are completely free and easy to build. Any site publisher or community organization can create a customized toolbar that helps increase user numbers, user engagement and revenue potential by fostering community loyalty and interaction. The branded community toolbar can be loaded with many of the most popular tools and gadgets on the Web today including instant news updates, RSS, widgets, games, multimedia, podcasts and more. All of this keeps users engaged with the website and with each other, creating an invaluable nexus of activity in which user numbers, user engagement and community interaction are amplified.

To create a community toolbar for your website, visit: www.conduit.com.

About the Conduit Network

The Conduit Network consists of more than 12 million users who connect real-time with over 140,000 publishers via a community toolbar. Users surfing the Web are alerted of publishers in the Conduit Network, which facilitates brand awareness. Users can subscribe to publisher communities of choice with a single click, with no download and without sacrificing browser real estate. With the Conduit Network, publishers experience free exposure, achieving user acquisition in an unprecedented way.

About Conduit

Conduit is the leading platform for building online communities via community toolbars. Online publishers can use Conduit to quickly and easily create a free community toolbar to persistently connect with and engage their users via the browser. Consumers can use the myConduit toolbar to search and subscribe with one click to the hottest Web communities. Conduit delivers unprecedented community loyalty and site traffic for over 140,000 publishers, including major brands such as Major League Baseball, Fox Carolina TV, Greenpeace, RE/MAX, TechCrunch, Blogdigger and small and medium organizations in 220 countries around the globe. Conduit's innovative search monetization model allows the service to be completely free and without adware, malware and spyware. The company is privately-held with headquarters in Israel and Redwood Shores, CA. For more information about Conduit, visit www.conduit.com or email info@conduit.com.

Press Contact
Lisa Dilg
PerkettPR for Conduit
313.399.0892
conduit@perkettpr.com

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