MEDIA COVERAGE

What the press is saying about us.

WallStreetJournal.png

Conduit Dumps Google Search for Microsoft's Bing December 01, 2010

by Kara Swisher

In an interesting move in the search space, Conduit–a fast-growing start-up that helps publishers make and distribute apps using Web browser toolbars–has entered a strategic partnership with Microsoft’s Bing search service.

In doing so, it is leaving its existing search deal with Google and will instead offer Bing to its network of 260,000 publishers and 200 million users.

It’s a solid win for Bing, which has more incentive to draw customers of its search products and services away from Google.

And every little bit helps as Microsoft strives to put even a chink in the overwhelming dominance of the search giant.

In a press release, Conduit said, in part:

“Users of Conduit-powered Community Toolbars will get all the features that are unique to Bing: an excellent browsing experience with the best match and most useful links and information, Instant Answers, Quick Preview of websites, and auto-suggest for search queries. Users will be now able to filter video by duration, aspect ratio, resolution or source, and filter images by size, aspect ratio, color, and style.”

More significantly, under the terms of the deal, Web publishers will be able distribute apps directly in the organic search results on Bing.

Conduit President Adam Boyden said the deal, which starts at the beginning of 2011, was struck to offer a better user experience for its customers with search, as well as the “long-term potential for app innovation with Microsoft.”

Conduit, which was founded in 2005 and has 190 employees, is profitable, Boyden said, from customers such as Groupon, eBay, Travelocity, and Major League Baseball.

The San Mateo, Calif. company has raised close to $10 million, mostly from Benchmark Capital.

Of the shift to Bing, Boyden added, “There is more strategic potential for us with Bing,” he said. “And the same is true for them.”

<< Back to list

1800s

SIGNAL LAMP INVENTED

1838

ELECTRICAL TELEGRAPH INVENTED

1911

IBM IS FOUNDED

1927

WORLD'S FIRST TV

2400 BC

EARLIEST DOCUMENTED MAIL SERVICE

1965

FIRST WIDE AREA NETWORK

1983

FIRST COMMERCIAL MOBILE PHONE SOLD

1990s

2G DIGITAL NETWORKS EMERGE

1998

FIRST DOWNLOADABLE MOBILE RINGTONE

1998

FIRST ONLINE BLOGGING COMMUNITY

2011

CONDUIT ACQUIRES WIBIYA

2.1

BILLION INTERNET USERS TODAY

2008

MOBILE WEB GOES MAINSTREAM

1895

FIRST RADIO SIGNAL

1.08

BILLION SMARTPHONES
IN USE

158

NEW CONDUIT EMPLOYEES IN 2013

1973

FIRST ANALOG MOBILE PHONE

69,800

COFFEE CAPSULES CONSUMED AT CONDUIT IN 2013

400 BC

FIRST PIGEON POST

55

BIRTHS AT CONDUIT IN 2013

1990

FIRST INTERNET BROWSER

55,757

SQ FT OF CONDUIT OFFICE SPACE
IN 2013

1997

BIRTH OF SOCIAL NETWORKING

12

CONDUIT WEDDINGS IN 2013

2005

CONDUIT PRESENTS ITS POWERFUL CLOUD-BASED PLATFORM

250

MILLION CONDUIT USERS

260,000

CONDUIT PUBLISHERS

1876

FIRST TELEPHONE

2009

1st CONDUIT PATENT REGISTERED