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Loyalty Marketing for E-Commerce Sites

Increase User Loyalty for Your E-Commerce Website

You’ve invested in making your e-commerce site the best it can be, and you’ve spent a lot of time and energy getting the word out. But even if your page views are rising, you can’t rest on your laurels. That’s because real success on the Internet has very little to do with how many people stop by your site once. The “proof of concept” you’re looking for depends on return visitors – those users who come back to your site again and again, becoming loyal customers and buying your products. And that’s where Conduit community toolbars can help.

Let’s say you’ve got a site that offers downloadable tools for graphic artists. The first time someone visits, she may be impressed with your selection, but might not be inspired enough to buy. But if you offer – in addition to your core merchandise – a free community toolbar with gadgets that fit graphic artists to a “T”, you’ve opened a long-term relationship that will lead to both return visits and on-line sales.

The Conduit toolbar sits right at the top of the browser window, displaying continuously updated notifications about your best content, and giving subscribers one-click access to your site at all times. For example, your graphic artist subscriber might keep her e-mail provider’s site open in a browser window, even as she’s busily working away on a Photoshop project. By including a scroll-down window of every font you carry at your site, your Conduit toolbar can serve as a source of artistic inspiration, and encourage click-throughs and return visits. By posting regular announcements about discounts and special offers, you could establish your credentials as her best friend, and give her another good reason to stop by. And because your customized toolbar puts your site name and address in front of her eyes, all the time, whenever she surfs the web, you’ve established a constant advertising presence – the key to branding, customer loyalty, and those all-important return visits.

Let’s get even more serious about getting people back to your site. Many Conduit community toolbars feature Google search engines. You can customize the search engine interface with specific links that will allow subscribers to search your site first, rather than looking for answers all over the Web. In this way, users who have already showed interest in what you have to offer will be encouraged to return and make purchases at your site, rather than seeking out your competitors.

The best community toolbars are designed with a dual purpose in mind. For your subscribers, toolbars are a source of fun – especially because of the “bells and whistles” available like radio stations and feeds. But for you, a toolbar is a generator of profit – because it generates the return visits that you need to clinch those sales.