Lufthansa

Mission
Drive higher online sales by launching a new marketing tool to communicate fare sales and deals in real-time to customers. Ideally the solution should be low-cost, quick to create, and proven in effectiveness.

Decision Made
The Lufthansa team selected Conduit as the ideal solution after conducting an intensive search and evaluation of marketing tools. A Conduit-powered Lufthansa Toolbar was created to establish real-time persistent connection with customers by getting on their browser. The Lufthansa toolbar offers the following:

Puts customers one click away from the Lufthansa booking engine
Offers exclusive venue for advertising low fares, special deals and discounts on flights
Promotion from Lufthansa homepage, weekly newsletters, employee email signatures, and affiliate program


Download to your browser http://www.lufthansa.com


Results
"Just three weeks after we launched a Lufthansa toolbar for Spain and Portugal, we had more than 1,000 downloads! It's the fastest and easiest way to communicate with customers, and has already had a significant impact on sales. We couldn't be happier with the results!"

Annika Baum
e-Business and Online Sales Manager
Lufthansa, Spain & Portugal

 

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