When George T. Bundy, founder of BRS Media, launched his online radio directory in fall 1995, the radio industry specialist had only two stations linked. Today, Web-Radio (
www.web-radio.fm) features over 10,000 radio station Websites, with over 5,000 stations, Web-casting online.
How did he become one of the largest online databases of radio stations? One thing is certain: he got a lot of help attracting and retaining users with his Web-Radio Toolbar.
"In over 10 years online, our Conduit community toolbar is the only browser application that we believe has TRUE stickiness and brand extension," says Bundy. "Plus, the toolbar's cool built in features - especially the radio player - reinforce our radio site."