September 2006
We have exciting news at EffectiveBrand! We crossed 100,000 publishers with over 10 million downloads. As a next step in growing up, we decided to select a name that better reflects our value to our customers. We are now Conduit.
"Conduit means "conveyor of information" - and that's exactly what we are: we connect real-time, all the time and straight from the browser. We thought it would be name for a company that has introduced a new better way for publishers to communicate and connect with their users. In a way we are the most timely and persistent conveyor of information" says founder and CEO Ronen Shilo.

Our vision is to become a leader in customer communication and loyalty as the first TSP (Toolbar Service Provider) in the World.

Our mission is to enable every publisher to offer a dynamic toolbar with which to connect with users real-time, all the time, and get unprecedented face time and loyalty.

However, our offers and services are the same. We are still free and our team support will continue to be as before, focused on your success.

New Website, Fresh Look
With our new name, we are also developing a new brand personality and website. This move better reflects our commitment for communication, our passion for innovation, and our success across the web. We’ve built it to help you learn more about our solutions, our benefits and how you could become a Conduit partner.

We had you in mind when we built our website, check it out at http://www.conduit.com and drop us a note to let us know what you think. You can also tell us via a quick online survey: http://www.zoomerang.com/survey.zgi?p=WEB225KE39XZMW. A chic Conduit T-shirt will be sent to the first 50 publishers who complete this survey.

Same Product, Same Features, Free
While we have changed the name of the company, our service and offering is exactly the same. Conduit community-toolbar is still free to create, use and offer.
It comes packaged with the powerful tools and components to connect to your customers, engage your community and drive loyalty.

ConduiTimes, our new Newsletter
ConduiTimes, our improved monthly newsletter, focuses on our publisher success with their community toolbars. Read on and tell us what you think.