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 OVER 12 MILLION COMMUNITY MEMBERS AND GROWING |
| May 2007 |
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| Promotional Pointers from the Pros |
| The Art of the Mini-Banner |
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| The advent of myConduit means that you must post a toolbar banner on your homepage in order for myConduit users to be notified of your community toolbar automatically when they surf to your site. |
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| Mini-banners are the least obtrusive (smallest) and most strategic option available. |
| The idea behind the Mini-Banner is that it's so small, it can easily be squeezed in next to your site's most-used functions (i.e. the ones you have added to your toolbar). So that when visitors to your site are using your site's best bits, they can - in one click - opt to add that functionality straight to their browser - hence 'Add to IE/Firefox'. |
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| Check out some great examples to get those creative mini-banner juices flowing: |
| Raptzilla placed a mini-banner beside their podcast feed: |
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| Euroscicon, a forum for Life Scientists, placed a Mini-Banner beside their site's logo: |
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| WorldTVCenter added the mini-banner to … you guessed it… their video window! |
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| The Greek Blue Pages added the mini-banner to their most-used 'Links' menu: |
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| Lawyer Links placed a Mini-Banner beside their User Login: |
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| The Morato Avenue tourist site opted to put a mini-banner beside their toolbar ad: |
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| Life Science Directory placed their mini-banner beside their search box: |
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| Last but not least, Second Life Europe placed a mini-banner onto their download page: |
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| What do you think of the Mini-Banner concept? Any additional placement ideas? |
| Don’t hold back... Tell us all! |
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