It's been proven time and again: Toolbar users (and internet users, for that matter...) love nothing more than special VIP rewards. Here are a few ideas for tying special offers to your toolbar -- and increasing your downloads!
Bill it as a Bonus
Bill your toolbar as a “Free Bonus” that comes along with site registration, newsletter sign-up or other services, opportunities, or merchandise; or offer the toolbar to your existing users as a "Special Gift".
If you think your users may be intrigued by a particular component or group of components offered in your toolbar, why not package those cool components as "Free Added Bonuses" that come along with the toolbar download?
PipBoxer.com has taken that approach in the ad below, which appears on their homepage:
'Toolbar Users Only'
Get users to download your toolbar by making it an exclusive portal for special deals, discounts, or events.
Vueling.com offers exclusive deals for toolbar users:
Which type of Special Offer would work best for your toolbar?
