|
|
 |
| Over 12 Million Community Members and Growing |
| May 2007 |
|
|
|
| Promotional Pointers from the Pros |
| The Art of the Mini-Banner |
|
|
|
 |
| The advent of myConduit means that you must post a toolbar banner on your homepage in order for myConduit users to be notified of your community toolbar automatically when they surf to your site. |
|
|
|
| Mini-Banners are the least obtrusive (smallest) and most strategic option available. |
| The idea behind the Mini-Banner is that it's so small, it can easily be squeezed in next to your site's most-used functions (i.e. the ones you have added to your toolbar). So that when visitors to your site are using your site's best bits, they can - in one click - opt to add that functionality straight to their browser - hence 'Add to IE/Firefox'. |
|
|
|
| Check out some great examples to get those creative Mini-Banner juices flowing: |
|
|
|
| Raptzilla placed a mini-banner beside their podcast feed: |
 |
|
| Euroscicon, a forum for Life Scientists, placed a Mini-Banner beside their site's logo: |
 |
|
| WorldTVCenter added the Mini-Banner to... you guessed it... their video window! |
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| What do you think of the Mini-Banner concept? Any additional placement ideas? |
| Don't hold back... Tell us all! |
|
|
|