Conduit January Newsletter

Better bars

Keep ‘em Clicking

One of the reasons users demand toolbars is because they provide effortless access to new and interesting content. So if you want your toolbar to be a hit, make sure you’re linking to pages with regular updates.

Keep your users clicking by periodically refreshing the content on your bar. Make sure your hot links are easily accessible and your least popular features are removed.

If your toolbar has a high install base but isn’t getting much use, then draw attention back to your bar. Try moving around or even swapping components. Let your users notice something different next time they open their browsers.

Reward your Core

Web traffic can be categorized into two groups, casual visitors and core customers. Keep your loyal customers happy by offering them special content and deals exclusively through the toolbar.

The VIP status offered to repeat customers will also encourage occasional visitors to download your toolbar and join your community. This tactic has proven to be very effective across the travel industry. Why not give it a try with your customers?

Rewarding Loyalty! Vueling offers toolbar customers exclusive travel deals

For more ideas on how to increase your repeat traffic, visit the Conduit Forum. Read about what's working for other publishers. Some of our best and brightest are regular contributors.

Smarter Searches

Conduit toolbars are helping people search smarter then ever before. Users can now get real-time suggestions as they search based on the previous queries in their search history.

This feature will simplify your searches and allow you to spend less time hunting for information. It’s been a top request among our users and we’re pleased to deliver the goods. Give it a try and let us know what you think...