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| 30 MILLION USERS, 140,000 COMMUNITIES, AND GROWING... |
| MAY 2008 |
| Let's get personal! |
| Personalization is more than just another buzzword. By personalizing the information you deliver to your community toolbar subscribers, you bring their experience to life and ensure that they will get exactly what they want, where they want it -- directly on their browsers. You'll see that when your subscribers enjoy a unique experience, your toolbar's usage will increase, its performance metrics will improve, and the visibility of your brand and messages will expand. |
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| In this edition of the ConduiTimes, we'll show you how to harness the power of personalization and take advantage of Conduit's advanced personalization features and APIs. With just a little effort, you can turn your community toolbar into an advanced browser application that syndicates personal content from your database directly to your users, in real time. |
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| See how some top publishers do it |
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Here are a few examples of how prominent community toolbar publishers benefit from delivering personalized information directly to their subscribers’ browser:
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Care2 - The largest and best known online community of people passionate about making a difference is a veteran member of the Conduit network. With its innovative community toolbar, Care2 offers logged-in subscribers one-click access to personal account information such as Care2 webmail and personal messages, and to sharing stories with the community. Toolbar subscribers can also donate to Care2‘s non-profit causes by clicking on toolbar promotions; all click-donations are immediately displayed on the toolbar.
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Answers.com - A successful website that presents reference content in over four million entries and offers research tools about everything that Web users might want to know about. The Answers.com community toolbar is a powerful research tool that offers not only built-in search capabilities and a one-click information component, but also personalized tools where subscribers manage their WikiAnswers account and their favorite Q & A's directly from the browser.
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Power Challenge - The world's largest online soccer game, where millions of gamers around the world form personal teams and play against each other in global tournaments. With the new Power Challenge community toolbar, players can log in to their team's account and track their personal records , keep up to date with their scores, and view personal messages and comments by other community members--all directly from the browser.
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NeoWORX - A young widget distribution company with a special expertise in geographically based data. The NeoWORX community toolbar offers its subscribers updated stats about the visitors to their website right on the toolbar! Toolbar subscribers simply embed any of the NeoWORX widgets in their site or blog, and automatically receive the required data on their browser.
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Power Scrap - An ultracool tool for social networking fans that provides value-added services for members of Orkut, MySpace, YouTube, hi5 and other popular social networks. Users of the innovative PowerScrap community toolbar can log in to their social network account, send messages to their friends, see who's online, and easily share links and videos --all directly from the toolbar.
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Tip-start by embedding your login:
Even if you're not sure how to deliver personalized content from your site's database, you can get started by embedding your login component into the community toolbar. With direct access to your login, toolbar subscribers will be able to easily access their favorite data, and they will not need to reenter their login details as long as their toolbar is visible.
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| EVERY publisher can add personalized components |
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So you say that your site does not support its own database of personalized information? No matter! You can still provide your subscribers with a personalized experience, thanks to the community toolbar components that your subscribers can personalize on their own. Check these out:
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Email Notifier - Who wouldn’t like to get notifications and direct access to his or her incoming emails directly from the browser? The Email Notifier, a popular component with proven stickiness, is easy for your subscribers to configure with all of their webmail accounts (including Gmail, Yahoo! Mail and Hotmail) as well as their pop3 emails.
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Weather - the Weather component is an advanced personal forecaster that delivers the current weather directly to the browser. Your subscribers can choose their location and get the weather report or the weekly forecast in a click. The component can identify your subscriber’s default location or can be easily configured to remember any other location in the world.
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Just log in to your community toolbar's Control Panel (link)and add these components from the Toolbar tab.
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Add these personalized gadgets
In last Month's edition of the Conduitimes we told you all about gadgets and their enormous value to your toolbar subscribers. Here are a few specially picked gadgets that you can add to your community toolbar to offer your subscribers a personalized experience:
eBuddy messaging - a cool web messenger that supports your subscribers' Yahoo!, MSN and AIM accounts.
NeedAddys Addy Browser -enables a search for friends using MSN , Bebo, MySpace and Facebook.
BeTwittered - Your subscribers can log in to their Twitter account and use the popular microblogging network directly from your toolbar.
Personal Notes - Your subscribers can save their To Do notes with this handy gadget and maintain their phone contacts with this one
Personal Avatars - for creating a fun Simpsons character or become a famous GAP model.
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| So what are you waiting for? Log into your toolbar control panel and start personalizing your community toolbar to offer your subscribers a better experience. Please Share with us the personal components you developed for your community and we will feature them in the next editions of the Conduitimes. And as always, we look forward to hearing from you in the Conduit Community Forum. |
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| The Conduit team |
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