Conduit  
180,000 web publishers. 38 million users. One company. February 2009

Getting More Users

In this issue of the Conduit newsletter, we have lots of tips for improving your toolbar and getting more users. Read on to learn more about the resources available to you, desktop alerts, games, how to put gadgets (including Twitter) on your toolbar, and more!
Send Your Users Instant Desktop Alerts
Did you know that as a publisher of a community toolbar on the Conduit platform, you can also send desktop alerts to your users? Desktop alerts are a great way to alert your community to timely information like the release of a new product, new job postings, breaking news, special events, and more. If it's important right now, say it with a desktop alert.
Desktop Alerts
Creating an alert is simple:
  1. Log in to your Control Panel and select the "Alerts" tab.
  2. Start out by clicking "Configure Alert Appearance."
  3. Upload your logo and name your community alerts.
  4. Click "Create New Alert."
  5. Write a headline and two lines of text. You can also add a URL for a link.
  6. Make sure you include a "call-to-action" telling users what you want them to do.
Create an alert now!
Your alert will hit the desktops of your users in the lower right corner within the next few hours. They will need to click the "x" to close it in order to remove it from the desktop.
The New Conduit Resource Center
Conduit is happy to announce the availability of a new Resource Center for publishers of community toolbars in the Conduit network. Bookmark this page for quick access to all the latest tools and tips for building a better, more sticky toolbar. This is your destination to learn how to add icons, games and video, promote your toolbar, build a better landing page, and use Conduit's powerful APIs.
Check it out now!
Games Help Toolbars Improve Results
Gaming toolbars were some the most successful in 2008 among our publishers. Earlier this month Conduit reported results for three gaming companies, Come2Play, Alawar.com, and Power Challenge, each achieving marked increases in site traffic, installations, and daily game usage.
In Q4 of 2008, the number of daily active users of the Come2Play toolbar grew by 113%; the adoption rate of the Alawar toolbar surged 247% in the last eight weeks of 2008; and Power Challenge was able to boost daily use of its games among Power Soccer toolbar users by 65% in the second half of 2008.
These great results are not just for gaming companies-you too can take advantage of the popularity of online games by adding them to your toolbar. Most gaming companies make their games into gadgets which are free to use. Some companies, like Come2Play, create "white-label" games and permit companies to put their logo and other branding on the game.
For more information about these gaming toolbars, click here.
Alawar Toolbar
Come2Play Toolbar
Conduit Launches New Gadget Gallery on Flickr
Conduit wants to help you find those gadgets that have proven to be useful to users. To that end, we have created a new collection on Flickr with a description, reviews, and download link to many of the most valuable and popular gadgets around, including a message board, a customizable poll with analytics, Twitter, e-buddy, Flickr, YouTube, Amazon, eBay and many others. You will also find instructions for adding gadgets to your toolbar.

View our gadget gallery on Flickr
How to Twitter Up Your Toolbar Downloads in 5 Smart Steps
Dan Hollings is the author & creator of "Twittin' Secrets - 100 World's Greatest Twitter Tips & Secrets" and the MyTwitter Toolbar.

Click here to read his article where he lays out step-by step instructions on how to turn your twitter into a powerful marketing machine.
Quick Links
Become a Friend of Conduit on Facebook.
Follow Conduit on Twitter.
Toolbar & desktop alert samples on Flickr.
See video examples of great toolbars on YouTube.
Join the Conduit professional network on LinkedIn.
What Are Your Questions?
We are creating a new question- and-answer document for web publishers.

Write to us with questions you have now or had in the past about the platform, marketing your toolbar, gadgets, analytics, ANYTHING!

Send us an email or go the Forum discussion.
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