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| 30 MILLION USERS, 140,000 COMMUNITIES, AND GROWING... |
| FEBRUARY 2008 |
| It's all about promoting your toolbar (vol. 2) |
| In last month's edition of the ConduiTimes, we showcased outstanding promotions by community toolbar publishers from the Conduit network. We got lots of emails from publishers who wanted to share their ideas, so we're focusing this edition on exhibiting interesting promotions by publishers. |
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| Spice up your promotions |
| Add a unique look and feel to your toolbar download page to better attract site visitors and convert them into loyal subscribers. |
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| Sugar, the famous teen magazine based in the UK, recently launched a brand new website with lots of cool content and advanced social bookmarking capabilities. |
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| The website has been fully integrated into their new community toolbar and the Sugarscape team followed up with a stylish comic-like download page that shows exactly what the Sugarscape community toolbar is all about. |
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For the past few years, Jibjab has managed to redefine the word funny with their original and user-generated jokes, live videos, and cool flash animations. Now with JibJab's new community toolbar, subscribers can create and distribute viral videos, animated greeting cards, and other Jibjab sendables, directly from their browser. Check out Jibjab's special toolbar download page |
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| A picture is worth 1000 words |
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Last month we featured toolbar download pages that were all about toolbar usability features. Here are some other examples from publishers who use special pages to educate their subscribers about toolbar benefits, features and functionality.
Root of the Tree is offering useful links to online resources for parents, grandparents and childcare providers. All of these links and other useful tools like gadget calculator and calendar are available to subscribers directly from their grouped toolbar. More information about the Root of the Tree community toolbar, including screenshots, links and FAQs can be found here and here.
| Domainers Toolbar is an all-in-one, browser-based tool for domain buyers and traders. The Domainers Toolbar team has collected the most important links and resources that are used every day by domain traders and embedded all of them into their community toolbar. Subscribers can find a detailed guide about using the community toolbar and they are invited to contribute from their own knowledge and experience to help develop it for the benefit of other community members. |
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Battlefront.com offers the latest information and updates about superior war and strategy games. The BFC community toolbar offers direct access to pages in the Battlefront site and forum as well as value-added features like spelling checker, online bookmarking and community gadgets. To read more about the different features of the Battlefront community toolbar, please visit here.
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| Customized banners |
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As you already know, Conduit offers you a variety of more than 50 promotional banners for easy copy-and-pasting into your website. All banners are available from the "banners" tab in the Control Panel. If you want to embed customized banners, you can create your own banners with cool graphics and animation. Just look at the following examples:
Focusing on original, professionally produced video content, Young Hollywood is emerging as a prime destination for online entertainment. The Young Hollywood community toolbar is packed with celebrity news, exclusive interviews and cool videos that keep subscribers only a click away from Hollywood's biggest stars. Check out the great banners created by the Young Hollywood creative team:
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Mingle is an exciting new social website based in Portugal with cool social applications and gadgets and a dynamic personal page for each member. Mingle chose to promote its community toolbar with a shiny flash banner that appears as a component on all personalized pages of the site.
Check out the cool graphics on the banner:
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GameXtazy is a new website by Alawar Entertainment offering gamers an ultimate experience with the latest game titles for PC, pocket PC and online games. GameXtazy's community toolbar provides subscribers with the latest information about new game releases, game reviews and community updates. With the GameXtazy community toolbar subscribers are just a click away from their favorite games and can play directly from the toolbar's floating gadgets. Check out this great banner made by the GameXtazy team and promoted in their homepage.
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| We hope you feel inspired to get out there and promote your community toolbar! We've got lots more great promotional ideas and useful tips to share with you in the next editions of the ConduiTimes. |
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| And as always, we look forward to hearing from you in the Conduit Community Forum. |
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| The Conduit team |
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