Conduit & Warner Bros. Records Announce the Creation of the 'Music App Machine'July 17, 2012

Bold new partnership yields first result – innovative app for Hip-Hop Superstar Waka Flocka Flame, Available Now; Technology Meets Creativity with Dramatic Results

July 17, 2012, Foster City, Calif. — Conduit®, the recognized leader in creating breakthrough engagement solutions for web and mobile publishers, today announced a unique partnership that allows Warner's artists to connect with their fans intimately and continually through innovative mobile apps - the first of which comes from Atlanta's own Waka Flocka Flame and is available on iOS and Android.

“This is a special app for all of my fans to stay connected with me & all of BSM (Brick Squad Monopoly) 24/7...I need all my SQUUAADD to download this app,” said Waka Flocka Flame.

“Our partnership with Conduit gives us access to a first rate mobile content management system that can be scaled across our roster of artists,” said Ayal Kleinman, VP Interactive Marketing, Warner Bros. Records. “In using Conduit's platform, our first priority is to generate quality mobile experiences for our artist brands, and to exploit our content based on what the consumer has shown to want in their pocket.”

The Waka Flocka Flame app has been in the top 30 free music apps since its recent release, racking up 5-digit downloads within the first 2 weeks. With the new app, fans can stay connected with Waka Flocka through multiple engagement points;

• They can stream and preview tracks from previous releases and purchase his sophomore album Triple L Life: Fans, Friends & Family;
• Check upcoming concerts and connect with Waka Flocka via Facebook, Twitter and Instagram instantaneously;
• Take photos of Waka Flocka in concert and share them in an album that's viewed directly from the app with Conduit's innovative LiveAlbum feature;
• Additionally, SoundBoard, a fan engagement tool developed by Conduit and released for the first time in Waka Flocka's app, enables fans to listen to a choice of Waka Flocka's most famous expressions at the touch of a button on the app.

“Working with Warner Bros. Records to jointly create the Music App Machine means that we can bring fans innovative and engaging new apps for some of WBR's finest artists; it's a milestone for our company's mobile division. WBR's transformative approach to new media marks a change in the industry, and will lead to the creation of artist-centric mobile communities that are linked to the musician's app. This engagement goes beyond music and social feeds, and includes viral games and native mobile device features.” said Ori Lavie, VP of Mobile Strategy at Conduit. “And this is just the beginning.”

Conduit-powered mobile apps represent a paradigm shift in the nature of music sampling and consumption. Now, the app itself becomes the distribution channel through which artists release their music and interact with their fans. No longer is the music app an adjunct, it is the central connection point, developed in recognition of the new consumer reality in which the app interface is the portal through which music is discovered and consumed. Conduit-powered mobile apps are positioned to become the dominant artist interaction platform, delivering a seamless listening experience along with unprecedented engagement features and a new era of fan-to-artist connectivity.

Founded in 2005, Conduit has become Israel's first billion dollar Internet company. Its success grows out of its innovative solutions that empower web and mobile publishers to engage their users across multiple platforms. From Community Toolbars and mobile apps to mobile-friendly sites and web bars, the company's products enable publishers to constantly connect with their users, wherever they are on the web. Conduit's cloud-based solutions have made it the fastest-growing network of publishers in the world, with more than 260,000 publishers of all sizes generating billions of monthly interactions with their 250 million users. Groupon, Fox News, Travelocity, and The Weather Channel are just some of the brands leveraging Conduit's free solutions to keep their users engaged and boost their business.

About Conduit
Conduit provides cloud-based solutions that empower web and mobile publishers to engage their users across multiple platforms. From Community Toolbars and mobile apps to mobile-friendly sites and web bars, the company's products enable publishers to constantly connect with their users wherever they are. Conduit's innovative solutions have made it the fastest-growing network of publishers in the world, with more than 260,000 publishers of all sizes generating billions of monthly interactions with their 250 million users. Groupon, Fox News, Travelocity, and The Weather Channel are just some of the brands leveraging Conduit's free product offerings to
keep their users engaged and boost their business. www.conduit.com
For information on Conduit Mobile, visit mobile.conduit.com

About Warner Bros Records
Warner Bros. Records is one of the most successful recording companies in music history and home to some of the most influential and innovative artists of our time. Its reputation and extraordinary roster of new and established recording artists is unparalleled, and its collective influence on pop culture is without precedent. Warner Bros. Records was founded 50 years ago by Jack Warner, the last of the original pioneering Warner brothers, as an offshoot of Warner Bros. Studios, which, thirty-two years earlier, had introduced its Vitaphone sound-on-disc system for feature films. The acquisition of Frank Sinatra's Reprise label in 1963 catapulted the company into one of the most dynamic organizations in popular music and throughout the next five decades built a family of labels that today represent a full spectrum of musical genres. With a visionary approach toward discovering and nurturing musical talent, the Warner Bros. family of labels is currently home to an impressive generation of major artists. The roster includes Avenged Sevenfold, The Black Keys, Cher, Green Day, The Flaming Lips, Gary Clark Jr., Goo Goo Dolls, Gucci Mane, Jason Derulo, Josh Groban, Kimbra, Linkin Park, LP, Maybach Music Group (MMG), Michael Buble, Muse, Neon Hitch, Outasight, Muse, Regina Spektor, Red Hot Chili Peppers, Seal, Waka Flocka Flame, and many others. The rich and diversified catalog on the Warner Bros. family of labels includes a lineup of recordings by Black Sabbath, Miles Davis, Dire Straits, The Grateful Dead, The Kinks, Madonna, Randy Newman, Prince, The Ramones, R.E.M, Talking Heads, James Taylor, Frank Sinatra, The White Stripes, Van Morrison, Van Halen and others. Now in its sixth decade, Warner Bros. Records' commitment to presenting the world's best music, maintaining the highest standard and attracting the most exciting and original artists of our time will keep the name Warner Bros. Records synonymous with excellence.

For more information about Warner Bros. Records visit: http://www.warnerbrosrecords.com/

Contact

Conduit
Melissa Myers
Melissa@conduit.com
Tel: 650.340.1550

The Morris + King Company
Ken Bruno
Elliot.Tomaeno@morris-king.com
Tel. 212-561-7459