SPIL GAMES Uses Conduit Platform for the Creation of Its Browser Toolbars February 10, 2010
February 10, 2010—Hamburg, Germany—Conduit, the company enabling web publishers and developers to distribute their offerings directly and through its global network of publishers, today announced that SPIL GAMES, the worldwide leader in online gaming websites (comScore Media Metrix), will be utilizing the Conduit® Platform to create web-browser toolbars for its game websites.
SPIL GAMES holds 45 individually branded game websites that are fully localized into 17 different languages. In addition to language- and culture-specific content, each site is focused on the needs of specific audiences, such as families, tweens, teens, and girls. With more than 4,000 high-quality casual games, SPIL GAMES is ranked among the Top 50 most visited online properties in the world, according to comScore Media Metrix.
“We’re very pleased to be working with Conduit on the development of our browser toolbars. Their easy-to-use platform will allow us to efficiently create effective branded toolbars that will help us increase user engagement, time on site, and other key metrics,” said Peter Driessen, CEO of SPIL GAMES.
“SPIL GAMES is one of the few truly global online gaming companies in the world. They are experts in delivering a rich user experience to players from different geographic areas,” said Adam Boyden, president of Conduit. “The Conduit Platform will not only help them to deploy a new persistent delivery method for their games, but it will also allow them to easily optimize their marketing efforts with rich analytics and new distribution opportunities.”
SPIL GAMES will also take advantage of the Conduit Marketplace to deploy branded applications to the 200,000 web publishers and 60 million users in the Conduit Network. For more information about how Conduit can help your company extend its brand and product offerings with browser add-ons, please visit www.conduit.com.
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About Conduit®
Conduit enables web publishers to distribute their offerings directly and through its global network of more than 200,000 publishers and their 60 million users. Conduit is the inventor of the SaaS platform that allows web publishers to create and distribute their content and products on a custom community toolbar using all the leading operating systems and Internet browsers including Internet Explorer, Firefox and Safari. The free, powerful Conduit platform has earned the prestigious TRUSTe Trusted Download certification. With the Conduit Open™ initiative, launched in 2009, Conduit is creating new distribution opportunities by simplifying the sharing of content and applications via community toolbars across the World Wide Web. The platform has been adopted by major brands such as Fox News, Habbo, iWin, Major League Baseball, NHL teams, Softonic, TechCrunch, and Travelocity, as well as thousands of small and medium organizations in 120 countries around the globe. If you want to Conduit Your Site, visit: www.conduit.com.
About SPIL GAMES
Based in the Netherlands, SPIL GAMES owns and operates a global family of web properties dedicated to online games. With 45 localized online game destinations in 17 languages, SPIL GAMES is ranked as a Top 50 most visited online property in the world (according to comScore Media Metrix) and attracts more than 115 million unique visitors to its websites each month. A deep understanding of the online gaming market enables SPIL GAMES to produce localized and targeted websites such as GamesGames.com (for families), Agame.com (for tweens), A10.com (for teens), and GirlsGoGames.com (for girls). In its current portfolio, SPIL GAMES has a collection of more than 4,000 online games, which have been developed both in-house and through partnerships with top-tier game developers and studios. For more information, please visit www.spilgames.com.
MEDIA CONTACTS
Dayna Verstegen
Conduit
dayna@conduit.com
+1.650.340.1550 #101
Gina M. Dunn
Head of Communications, SPIL GAMES
gina@spilgames.com
+31 (0) 35-6466328
Gregory Kukolj
Corporate Communications Director, SPIL GAMES
gregory.kukolj@spilgames.com
+31 (0) 35-6466354