National Hockey League Expands Online Marketing Program with ConduitNovember 19, 2009

San Mateo, Calif. — November 19, 2009 — Conduit®, the company enabling web publishers to distribute their offerings directly and through its global network of publishers, today announced the availability of the official NHL® conduit  – a powerful add-on that delivers the NHL brand and content on the browser and desktop. The add-on, built using the Conduit Platform, provides a direct conduit to NHL.com and gives hockey fans instant access to their favorite NHL content, breaking news and more.

Last year, two NHL teams – the Detroit Red Wings and the Montreal Canadiens – deployed branded conduits that increased their web traffic and boosted ticket and merchandise sales. The NHL has decided to offer a league-wide conduit as part of their online and social media marketing strategy because it has proven to be an effective way to extend their brand and content into the browsers and desktops of fans.

The NHL joins Major League Baseball, the Arena Football League, USACycling, and the Women’s Tennis Association, as well as hundreds of other organizations of all sizes from different sports, including soccer, minor league baseball, Formula 1, basketball, American football, cricket, motorsports, golf, and rugby, and more, that have also leveraged the Conduit Platform to engage with their fans.

“Serving hundreds of sports organizations and their millions of fans around the world, Conduit has become the de-facto standard for professional and amateur sports organizations that want to connect with their users online,” said Adam Boyden, president of Conduit. “Using the Conduit Platform these organizations deliver results and create a big impact on their business objectives -- increasing web site traffic, ticket sales, and fan loyalty.”

The official NHL conduit can be easily added to Internet Explorer, Firefox and Safari on Windows, Mac and Linux and is free to download and use. For more information about how Conduit can help your sports team or organization go to www.conduit.com.
 
About Conduit®
Conduit enables web publishers to distribute their offerings directly and through its global network of more than 200,000 publishers and their 60 million users. Conduit is the inventor of the SaaS platform that allows web publishers to create and distribute their content and products on a custom community toolbar using all the leading operating systems and Internet browsers including Internet Explorer, Firefox and Safari. The free, powerful Conduit platform has earned the prestigious TRUSTe Trusted Download certification. With the Conduit Open™ initiative, launched in 2009, Conduit is creating new distribution opportunities by simplifying the sharing of content and applications via community toolbars across the World Wide Web. The platform has been adopted by major brands such as Fox News, Habbo, iWin, Major League Baseball, NHL teams, Softonic, TechCrunch, and Travelocity, as well as thousands of small and medium organizations in 120 countries around the globe. If you want to Conduit Your Site, visit: www.conduit.com.