Conduit Launches Community Toolbars for MLB.com and All 30 Major League Club SitesMay 12, 2009
San Mateo, CA– May 12, 2009 –Conduit, a provider of website syndication solutions, today announced the availability of community toolbars for the official website of Major League Baseball, MLB.com, and each of the 30 club websites.
With the 2009 season underway, fans have a new way to feed their baseball fever with breaking news, headlines, stats, rosters, schedules, scoreboards, fantasy games, video replays, photos, and more from MLB.com, available in the browser whenever they are online. Each official club toolbar includes links to video and photo highlights, MLB.TV, special events like the All-Star Game, MLBlogs, statistics, and each club website.
“MLB.com has always been able to engage fans with an array of baseball content across any platform or device, but Conduit is giving it something unique: club branding directly in the user’s desktop browser,” said Adam Boyden, President of Conduit. “The official MLB.com community toolbars are a great branding tool, but more importantly, they will drive more traffic to MLB.com, create more viewers for MLB.TV, and sell more tickets and merchandise.”
“Conduit’s platform provides the opportunity to offer another vehicle for fans to stay connected to their favorite teams and players: toolbars that deliver MLB.com’s expansive content offerings from anywhere on the web,” said Kenny Gersh, Senior Vice President, Business Development, MLB.com.
The official MLB.com and 30 club toolbars are available for download free-of-charge at MLB.com.
About Conduit
Conduit provides website syndication solutions for web publishers that increase site traffic, revenue, and brand loyalty while simplifying access to the content, communities and applications that subscribers care about most. By creating a direct, always-on connection between publishers and subscribers, Conduit opens new channels for real-time communication and commerce. More than 180,000 publishers have joined the Conduit network worldwide, including major brands such as Fox News, Lufthansa, Major League Baseball, Greenpeace, TechCrunch, Softonic and small and medium organizations in 180 countries around the globe. Web publishers who become part of the Conduit network have the opportunity to syndicate their website content and applications directly to the browser by allowing subscribers to add them as simply as adding an RSS feed. The Conduit Website Syndication Platform has earned the prestigious TRUSTe Trusted Download certification. To create a community toolbar for your website, visit: www.conduit.com.
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Press Contacts:
Dayna Verstegen
Director, Marketing Communications
Direct: +1.650.340.1550 #101
dayna@conduit.com
Matthew Gould
VP, Corporate Communications
MLB Advanced Media
Direct: +1.212.485.8959
matthew.gould@mlb.com