Conduit Brings Detroit Red Wings Playoff Tickets to Fans on the Browser and the DesktopMay 05, 2009

DETROIT – May 5, 2009 – Just in time for the playoffs, the Red Wings have released the updated Detroit Red Wings FanBar, powered by Conduit, a provider of website syndication solutions. The new Fanbar gives fans faster access to breaking team news and tickets directly from the browser.

The updated toolbar includes a Red Wings TV gadget to play highlights, the Hockey Show and more – all directly from the toolbar. It also includes complete news coverage of the team and its players, the playoff schedule, the Red Wings blog, and in-depth player information. The Detroit Red Wings also take advantage of Conduit’s Desktop Alerts to get urgent news to fans in real-time, such as ticket updates and player injuries. In most cases, they get this information more quickly than the media can report it.

 “Having such an effective communication method at our disposal has added a new, more immediate dimension to our marketing program,” Steve Violetta, senior vice president of business affairs, Detroit Red Wings. “No matter what type of information we have to deliver – breaking news, ticket sales, contests, video highlights, statistics – it can all be funneled through one convenient channel. The fans love it and Detroit Red Wings Fanbar users are among our most valuable customers.” In fact, Red Wings fans who have installed the community toolbar visit the team’s website one to two more times each day than fans who do not have the toolbar.

“The Red Wings Fanbar has proven extremely popular thus far,” said Adam Boyden, president of Conduit. “With the play-offs nearing, we wanted to help the team bring their fans even closer to the action by offering new ways to connect, including social networking tools such as TV widgets, Twitter feeds, chat and more. The toolbar is now a more interactive tool where fans can stay in touch with the team and each other, in one information-filled location.”

The Red Wings also launched a new community toolbar promotion last week to encourage installations – a drawing for a pair of tickets for a home game during the second round of playoffs. For more information about the Detroit Red Wings community toolbar or Conduit, visit the company at www.conduit.com.

About Conduit

Conduit provides website syndication solutions for web publishers that increase site traffic, revenue, and brand loyalty while simplifying access to the content, communities and applications that subscribers care about most. By creating a direct, always-on connection between publishers and subscribers, Conduit opens new channels for real-time communication and commerce. More than 180,000 publishers have joined the Conduit network worldwide, including major brands such as Fox News, Lufthansa, Major League Baseball, Greenpeace, TechCrunch, Softonic and small and medium organizations in 180 countries around the globe. Web publishers who become part of the Conduit network have the opportunity to syndicate their website content and applications directly to the browser by allowing subscribers to add them as simply as adding an RSS feed. The Conduit Website Syndication Platform has earned the prestigious TRUSTe Trusted Download certification. To create a community toolbar for your website, visit: www.conduit.com.


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Press Contact:

Dayna Verstegen
Director, Marketing Communications
Direct: +1.650.340.1550 #101
dayna@conduit.com