CONDUIT® OFFERING EXPANDS to SUPPORT iPAD APP CREATION and ENHANCED SOCIAL FEATURESJune 01, 2011
San Mateo, CA. –
Conduit®, the largest global network of browser and mobile app publishers with over 260,000 members and their 230 million users, today announced the latest updates to the Conduit Mobile platform. Conduit Mobile allows publishers to create one mobile app that is suitable for all major smartphone devices, and now also for iPads. Furthermore, social functionality integrated into Conduit-powered mobile apps allows users to connect more deeply with one another from within the app itself.
The Conduit Mobile platform is a complete solution for creating, publishing, promoting and managing mobile and browser apps. In addition to all major smartphone devices and web browsers, Conduit publishers can now deploy mobile applications to the iPad, furthering engagement with users in a burgeoning device category. When creating a mobile app on the platform, an optimized iPad version is automatically created as well. These Conduit-powered apps, created to work on mobile devices as well as iPads, will feature enhanced graphics suited for the relevant Apple device. Customized styling for iPads, including integration of different graphics for the iPad’s higher resolution, will help publishers create unique and one-of-a-kind tablet apps.
The newly available social features will help in further promoting Conduit-powered apps, increasing usage and providing more revenue opportunities for publishers. The social capabilities allow users to share app content on their Facebook wall and via e-mail. Additionally, when app users share content on Facebook, the post will include a link to the app page, thus accelerating viral marketing efforts.
“Our mission is to provide our publishers with engagement tools for every platform on which their users spend time. Tablet usage is growing exponentially, it was only natural that we be able to extend the power of the Conduit Mobile platform to the iPad,” said Conduit president Adam Boyden. “The addition of tablet support and the recent addition of website solutions via the acquisition of Wibiya, provide our publishers with an unmatched set of resources for acquiring and engaging their users.”
Additionally, for every app created with Conduit Mobile, a custom app page is generated and immediately available online, offering download links to the application. When users open the app page on a PC, they will be greeted with screenshots of the app, a QR code for quick download, links to the marketplaces that host the app, and an option to send an e-mail to their mobile phone containing the app URL. The page also includes a link for downloading a browser version of the app, keeping users engaged while on the PC.
These updates to the Conduit Mobile platform continue to cement Conduit’s position as the leading solutions provider for publishers looking to engage their consumers in a meaningful fashion. On May 23rd Conduit announced the acquisition of leading web application solutions provider Wibiya, extending Conduit's offering from browsers and mobile devices to publishers’ websites.
The Conduit Mobile platform is free to use. Customers can also monetize apps through an integrated targeted advertising module. For more information, visit us at
mobile.conduit.com or write to us at
info@conduit.com.
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About Conduit
Conduit is the largest network of web and mobile app publishers with over 260,000 members and their 230 million users. The Conduit Network empowers publishers—from global brands to independent developers—to create, exchange, and distribute apps, and to collaborate through business partnerships.
Conduit enables publishers to seamlessly encapsulate content and deploy it everywhere from web browsers and Community Toolbars to mobile devices across all platforms. Publishers can distribute and exchange their apps directly, or through the Conduit App Marketplace. Conduit-powered apps enhance engagement, retention and monetization beyond the boundaries of the publisher's website.
With Conduit, global brands including Major League Baseball, Univision, Chelsea Football Club, Fox News, iVillage, Groupon, and TechCrunch are marketing themselves online—along with hundreds of thousands of small and medium-sized organizations in more than 120 countries around the world. Join the Conduit Network at
www.conduit.com.
Contact
Conduit
Dayna Verstegen
Direct: +1-650-340-1550 #101
Director of Marketing Communications
Dayna@conduit.com