December 04, 2009
4 ways to maximize the value of video
Article Highlights:
* Even relatively unentertaining businesses can benefit from a simple humorous video
* Leverage popular video sharing websites to get the most exposure
* Use keywords in combination with video to give your corporate blogs an SEO boost
Read full story >
November 20, 2009
Take Your Message to the Monitors
Online video should be a critical component of your marketing toolkit. Affordable, accessible and effective, it creates dynamic, visual vignettes that invite viewers into more community-like relationships. By supplying content in a robust, visual manner through video, you can engage audiences on a whole new level. More importantly, if deployed optimally, it can help you meet your business goals.
Read full story >
November 20, 2009
Take Your Message to the Monitors
Online video should be a critical component of your marketing toolkit. Affordable, accessible and effective, it creates dynamic, visual vignettes that invite viewers into more community-like relationships.
Read full story >
November 20, 2009
Take Your Message to the Monitors
Online video should be a critical component of your marketing toolkit. Affordable, accessible and effective, it creates dynamic, visual vignettes that invite viewers into more community-like relationships. By supplying content in a robust, visual manner through video, you can engage audiences on a whole new level. More importantly, if deployed optimally, it can help you meet your business goals.
Read full story >
October 04, 2009
E-marketing levels playing field
Q. As a small-business owner, I know there are many new online marketing tools out there. I read about Facebook, Twitter, LinkedIn, blogging and the like, but I’m not sure which are right for my business. Plus, I don’t have the time to invest all my energies into new efforts when I’m trying to run a business. Can you tell me what tools might work best for me?
Read full story >
October 04, 2009
Small Business Professor: E-tools can help with marketing
Dear Professor Bruce: As a small business owner, I know there are many new online marketing tools out there. I read about Facebook, Twitter, LinkedIn, blogging and the like, but I’m not sure which are right for my business. Plus, I don’t have the time to invest all my energies into new efforts when I’m trying to run a business. Can you tell me what tools might work best for me?
Read full story >
September 28, 2009
Looking for a Viral Pop?
It is easy to get lost on the Internet. Viewers are easily distracted as they hop from site to site, often forgetting where they’ve been. This can make for fun and interesting web surfing, but it isn’t necessarily good for your business. You want a lot of people to see your content, and pass it on to a friend, a social group, or even an entire network.
Read full story >
September 16, 2009
4 tools for easier social media management
Article Highlights:
* A centralized updater, like Ping, lets you update multiple profiles in very little time
* Social media monitoring services give you insight into conversations without gathering the data yourself
* Chatterbox makes it easy to keep track of multiple social media elements at once
Read full story >
September 11, 2009
Three Easy Pieces to Achieve Greater Customer Satisfaction
In the first half of this year, I talked about retailers revamping their marketing mix in the wake of the 2008 holiday season. Now as we approach another holiday season, online retailers have the benefit of knowing more about how their customers react and respond in tough economic times.
Read full story >
August 19, 2009
SubHub and Conduit Bring Marketing Tools to Web Publishers
SubHub (news, site), a membership website platform provider, joined forces with Conduit (site), a provider of free SaaS web publishing platform. The new partnership will give SubHub access to Conduit’s 200,000 web publishers and 60 million users, while Conduit gets a complete set of SubHub's marketing tools they didn't have before.
Read full story >
August 10, 2009
The Small Business e-Marketing Toolkit
Every small business needs tools to operate. Just as they need a business plan, a space, computers, designated roles and responsibilities and more, they need an e-marketing toolkit that will support them in the execution of their business. While this toolkit is critical to the success of any business, the good news is that it is almost free to assemble.
Read full story >