About Conduit
con-duit - (kŏn'dōō-ĭt)

Definition: "A means of access or communication"

 

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About Conduit


The Power

Our robust, intuitive platform has enabled us to power one of the largest networks in the world, granting more than 220,000 publishers constant engagement with over 100 million active users. At present, 12 new users install the Conduit Engine EVERY second.

The Conduit platform allows publishers of all sizes to easily create powerful Apps using their brand and content. This enables them to extend their core offering to the desktop and browser, while increasing brand awareness, user engagement and revenue. It’s an ideal way for publishers to take their business model, whatever it may be, and permanently place it in front of their users.

In accordance with our Open Spirit philosophy, we created the Conduit Marketplace – a space where these publishers can interact and share their apps and content with each other, as well as reach the millions of users on the massive Conduit Network.

"At Conduit, we believe that internet technologies should be user-friendly, equally available to everyone, and free. With our open platform and Marketplace, we’re allowing web publishers of all sizes to share both content and browser space with one another, bringing the open spirit of the Web to the world of software development."

Ronen Shilo, Founder & CEO, Conduit

 
The Story

Conduit was founded in 2005 by innovators who understood that web publishers needed more direct and constant conduits to their communities. The company introduced a ground-breaking, easy-to-use SaaS platform which would allow any web publisher to deliver content and applications to users across the Web.

Five years later, the free SaaS platform has proven so popular that by early 2010 more than 220,000 web publishers have adopted it to increase website traffic, improve brand awareness, generate new revenue streams, and maintain constant engagement with users. Major global brands such as Fox News, Major League Baseball, Travelocity, Softonic, TechCrunch, along with tens of thousands of smaller communities and businesses now offer their own Conduits as an extension of their website and business model. To date, Conduit-powered offerings are used by more than 100 million users and deployed in more than 80 languages in 120 countries.

In addition, Conduit has leveraged this massive network of web publishers and users to create both direct and indirect distribution opportunities for its customers by introducing Conduit Open™. This initiative reflects the company’s philosophy that internet technologies should be free and easy to use, allowing anyone to share their ideas, products and services without limit.

The Technology

Conduit’s focus has always been on innovating and creating robust, cutting-edge technologies. In 2005, Conduit introduced the “hosted toolbar model” enabling publishers to easily maintain and update their branded software, eliminating the need for additional engineering resources, software development, hosting services, and long product cycles. The Conduit Engine makes cross-platform publishing simple. Our platform offers rich APIs, and enables easy integration with any software or social media technology. In 2009 our SaaS technology earned a US patent.

Nowadays, the Conduit platform provides an intuitive environment in which web publishers can create:

  • Apps - Repackage your content or offering into an App which both users and other publishers can then add to their browser or Community Toolbar.
  • Community Toolbars – Your Apps can be grouped together and delivered to your users as a branded Community Toolbar. You can also grab relevant Apps from our Marketplace, to enrich your offering.
  • Desktop Alerts - New product? Holiday sale? Exciting news for your community? Notify your entire user-base within seconds.
  • Conduit Marketplace - The Conduit Marketplace is the world's largest resource for Apps and components for your community offering. Any publisher on the Conduit platform can share his or her content and Apps with the entire Conduit Network, reaching millions of potential new users.

In addition, the platform also provides a complete set of tools necessary to manage the entire marketing lifecycle, such as promotional tools and advanced analytics. Branded Community Toolbars can be deployed on all major browsers, including Internet Explorer, Firefox and Safari, on Windows, MAC and Linux.

Conduit Platform

The Future

Conduit is committed to the continued development of our solutions for additional platforms, and providing additional services to help publishers deliver their brand to millions with minimum resources and maximum results.

Conduit Investors and Partners

Conduit was founded in January 2005 by a team of entrepreneurs with successful track records in bringing new technologies to market. The company was seed-funded by its founders and Zack Rinat, in a Series A round by Yozma, a leading Israeli VC, and in a Series B round by Benchmark Capital, a tier-one VC focused on technology-driven companies.

The company has seen tremendous growth -- its network of publishers and users doubles in size every few months and continues to grow rapidly. In 2006, the company signed a strategic partnership with Google to embed Google-powered search in its core technology. In 2008, Conduit earned the TRUSTe safe download certification after an exhaustive review of its platform.

Conduit’s patented technology has won numerous awards and has been covered extensively by hundreds of publications and media outlets.